The lesser known benefit of writing about yourself to no-one
Why does this page exist? Why did we write it? How does it contribute to anyone's success? Where are my car keys?
TlDR:SEO
The internet as it stands:
This is all subject to change in the coming years with the advent of large-language-model ai but for now Google is still the go-to for searching online. SEO (search engine optimisation) is the means by which we can give Google and other engines cause to rank us more prominently following a search request... what then, has a blog got to do with it when they seem to undermine a cardinal rule of content marketing – "go to where your new users already are"?
Here’s why a blog is worth having:
The web trawlers that find content on your site and dictate page-rank are always looking for data relevancy – text, and more specifically keyword recognition, is the basis form of this since it's the easiest to read computationally. A blog is a simple and rich way of creating regular content that will link your site not only to direct searches, but also to searches with adjacent-content-relevancy. For example, if you were looking for an SEO agency and found this post, you may then discover Studio Amer for the first time and consider them not just for SEO consultancy, but a whole new site design and build - which would of course be an excellent choice.
It's that simple. And just one of the many ways that SEO can be optimised and site prominence can be advanced. The rest, more granular, and specific are all integrated into the webflow interface, making it a perfect platform to get the best performance out of the web. If you'd like to find out more or grab a free quote to improve and optimise yours... don't hesitate to get in touch.